Our main interest here in the Tub is literacy and connecting kids with books. LOTS of books arrive on the doorstep, most of them in yellow-padded envelopes. At every conference I’ve attended related to books, reviewing, and blogging, one question always comes up: how do get a reviewer’s interest?
The email pitch was simple (and personalized to me!)
Dear Terry,I would love to submit a copy of my new book, SALTWATER TAFFY for a Reading Tub review. Where should I send a copy? The book has been endorsed by 9 Teachers of the Year around the country and we are confident you will love it.Please advise,
Teachers of the Year endorse a book? Yes, I’d like to know more … so I followed up and Eric sent us a copy. NEVER have I opened a box as cool as this one …
Check it out! From the ubiquitous white oval with initials to the brightly colored tissue paper to the wrapped sugary packing material. You have not only captured my interest, but you’ve put yourself on the top of the TBR pile … with a handful of sweet treats to enjoy while reading.
Now, I realize that this won’t work for every book because, well, they don’t involve the name “saltwater taffy.” Still, it shows how a well-thought-out strategy can grab the attention of someone who gets LOTS of books.
What was your favorite marketing strategy by an author?